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Hello, Honey!


by Brian Maslach

When creating Enduro Bites, I experimented with practically every carbohydrate source I could find, looking to make an appetizing bar without spiking glucose levels or leading to that inevitable “rot gut”. I eventually settled on honey as one of our carbohydrate sources, and you’ll see it on every Enduro Bites' ingredient list. 

Why do we use it? 

Honey is one of the world’s original superfoods and has been used for thousands of years in many different ways. Specifically, the honey we use in your bars is sourced locally here in Colorado, and is 100% pure, raw, and unfiltered. Besides tasting amazing, unfiltered honey contains an abundance of antioxidants which have a positive impact on daily health. Research shows that honey also lowers LDL (bad) cholesterol and raises HDL (good) cholesterol in comparison to other quickly-digested carbohydrate sources.

More importantly, athletes have traditionally consumed honey over other traditional energy sources because it has a less dramatic effect on blood sugar and properly managing blood sugar is the key to sustaining your energy level and not bonking. Whatever you’re doing, it’s not nearly as fun if you’re fighting off the bonk. My focus in the development of Enduro Bites was to make a great-tasting, easily-digestible food in order to provide long-term energy and make bonking a thing of the past. That is, unless you forget to pack them. 

Honey is obviously widely available in most stores, but be careful to select raw, unfiltered, and 100% pure honey, just like the kind in Enduro Bites. Ultra-processed commercial honey products, labeled as “fake honey” by some due to the fact they often don’t contain pollen, are best avoided. These products tend to have so many nutrients extracted during processing they lack the important qualities and benefits of raw honey, making them no better than other highly-processed sugars. Unfortunately, the bulk of stores in the U.S. sell tons of this commercial honey, making it hard to find the good stuff.    

Try any flavor of Enduro Bites and experience the benefits of raw, unfiltered, 100% pure honey during your next workout.

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